13 April 2008

Why is Ginkakuji Silver and Kinkakuji Gold?



It just doesn't make sense that Ginkakuji (which starts with a G) would be silver and Kinkakuji (which DOESN'T start with a G) would be gold. Duh. Needless to say, I kept getting them mixed up. I still do, as everyone knows that gold things start with a G.


Kinkakuji is indeed golden, and the park was very beautiful. I have only added a few pics to whet your appetite. This is in the city of Kyoto. By the way, Japan has lots of open space. It's all in parks and gardens and terraced fields. And they tend to build up, not out.

Which leads me to the next thing: sales technique. A Compare and Contrast. (I think I'm one of the few people that actually LIKED that little excerise in English classes.)

American souvenir shop (or any other American shop, for that matter!): one kid, sitting in a corner behind the register either listening to an ipod or texting on his/her phone or reading a book. You could stand there for literally 3 hours and not be noticed until you did something rude, like DYING. Loudly. When you do finally decide to be rude and bother the poor sales person, information has to be dragged from them kicking and screaming. You know that this is true. You almost feel guilty for taking their time and buying the product their boss is trying to [sell] put out there for people to decide whether they want it or not.

Japanese souvenir shop (or any other shop in Japan, for that matter, at least the ones I saw. 100% of them): People are speaking, sing-songing out to you as you pass by their display. If you stop to look, you are given explanations GRATUITOUSLY. This is mochi, this is matcha mochi, this is dongo, this is yatsuhashi, etc. Then, if you stand there a little longer, trying to decide what to do, they start dragging other things out for you to see. How could you live without THIS or THIS? THIS is very nice if you don't like what you see already displayed. Then, if (and when) you purchase something, they give you a freebie. Not in the large department stores or retail stores, but in the smaller places, one owner, mom and pop places. Not anything huge. Just a way to say "Thank you, I really appreciate you buying something from me today. Come back again and buy something from me tomorrow too."

Who would YOU rather patronize?

1 comment:

Anonymous said...

I WOULD CHOOSE THE SMALL SHOP IN THE STREET. YES i WOULD. MOM